Include your website link (url) in the following;-

• your email signature
• your email campaigns to your existing list (ie entice your existing list to refer a friend)
• articles, ezines and press release and submit to the relevant directories
• post your comment in someone else’s blog
• post your comment in relating forums
• safelist directories
• reciprocating links with other website owners
• with your joint venture partners (they email your ad to their list)
• free ad directories (eg thefreeadforum.com)
• your youtube video
• social network sites (eg Facebook, MySpace, LinkedIn), include in your profile and email your network.
• participate in free traffic programs/mlm
• submit to search engines
• your affiliates

Paid traffic generation tactics

Create text/banner ads with your website link (url) and advertise it in the following:-

• search engine advertisement (eg. Google Adwords, Yahoo Search Marketing)
• other people’s website (with same customer base)
• paid ezines/article directories
• with industry experts (on their websites, ezines, email campaigns etc)

Offline traffic generation tactics/strategies

Imprint your website address (url) (and logo if you have one) in the following:-

• all your stationery (letterheads, faxes, invoices, picking slips, packaging boxes, etc)
• staff uniforms (caps, shirts, jackets, etc)
• staff accessories (umbrellas, travel mugs, bags, laptop bags)
• promotional items for clients (travel mugs, keyrings, multi-purpose tools, caps, shirts, umbrellas, towels, picnic bag, picnic blankets, etc)
• on your vehicle
• direct mail and/or email marketing campaigns (purchase targeted list only)
• participate in trade events (get the attendee list from event organiser if possible), generate leads
• advertise on public notice boards
• media advertisements (trade/industry magazines, newspapers, TV, radio, billboards, etc)
• hand out flyers outside trade events/seminars as guests exit the room (and/or place some flyers on the counter in the toilets)
• find other businesses willing to display your ad/flyer/business cards to their clients
• host beneficiary (make a deal with other businesses willing to actively promote your site/products)
• attend industry seminars or networking events to actively look for joint ventures and host beneficiary partners, etc
• buy existing websites that have your customer base
• If you’re a beach lover, try some of these tactics;-
  • get sun tanned with your url (use tempory tatoo or paper cutout of your url and stick on your arms, leave it on until you get a tan, be sure to still apply sun screen to protect your skin from harmful UV rays)
  • create large stamp of your url, stick it under your sole or on end of a stick and go for a walk or run on the beach
  • build a large sand castle of your url
  • have your url on your swimsuits, towels, beach balls, beach umbrellas, etc

I don’t expect you to do all these traffic generation tactics, but rather you should cherry pick the ones that suit your personality and your business.

There are lots of other ways of getting driving traffic to your website. If you would like to add to this list or comment on these traffic generation tactics, please comment below.

Focus, achieve and succeed!

Kham Lee Tran